What sets ReadyConnectSM
Mortgage Advertising apart
Many realtor.com® consumers are:
Ready to learn more about getting pre-approved by a lender
Known to be in serious home-buying mode and looking to buy in the next six months¹
Often seeking more information on specific properties
¹ Source: Agent CSAT, Lead quality study, July 2018
How it works
Buyer opt in
Consumers searching on realtor.com® are interested in mortgage or pre-approval help and choose to connect with one or more lenders. These consumers submit online data that includes their basic contact information, self-reported credit score and more.
Lenders create campaigns to fit their size and budget to receive online inquiries which can be posted directly to any CRM or LMS.
Inquiries typically include consumer name and contact information, area of search, price range, self-reported income and credit score, and more. Property information may also be included.
Leads are delivered by a licensed mortgage company.